A great campaign can involve dozens of moving parts — creative concepts, photography, music, talent, influencers, copy, brands, products and third-party content.

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Before everything goes live, it is important to understand whether the campaign materials can actually be used in the way you've planned.

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EL Creative Counsel can assist with campaign clearances, reviewing relevant content and identifying potential intellectual property, contractual, rights, advertising and consumer law issues before they become expensive or disruptive problems.

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What might need to be cleared?

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• Copyright in creative content

• Photography and image rights

• Music and sound recordings

• Film and television footage

• Talent and performer rights

• Influencer and creator content

• Third-party brands and trade marks

• User-generated content

• Advertising claims

• Licensed material

• Contractual restrictions

• Campaign-specific permissions

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From concept to launch with confidence

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Clearance isn't about putting unnecessary barriers in front of creative teams. It's about identifying the important issues early enough that they can actually be solved.

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We work with businesses, brands, agencies and production teams to understand how the campaign is intended to be used, identify the relevant legal considerations and help put the necessary permissions and protections in place.

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The earlier those questions are addressed, the less likely your team is to discover a problem when the campaign is already ready to launch.

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Have a campaign in development?

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Book a call and let's make sure the legal foundations are as strong as the creative idea.