Great advertising gets attention. Good legal advice helps make sure the campaign can withstand scrutiny once it does.

Advertising and marketing campaigns can involve a wide range of legal considerations, from claims and representations to intellectual property, consumer law, influencer arrangements, promotions, comparative advertising and the use of third-party content.

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At EL Creative Counsel, we provide practical legal advice to businesses, brands, agencies and creative teams developing advertising and marketing campaigns in Australia. Our focus is on identifying the issues that matter, explaining the risks clearly and helping you find a workable path forward without unnecessarily getting in the way of the creative idea.

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What we can help with:

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• Advertising claims and representations

• Product and performance claims

• Comparative advertising

• Consumer law considerations

• Marketing and promotional materials

• Influencer and ambassador campaigns

• Competitions and promotions

• Copyright and image use

• Music and third-party content

• Disclaimers and qualifications

• Brand and trade mark considerations

• Campaign terms and conditions

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Practical advice before you go live​

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Advertising issues are often much easier to address before a campaign launches than after content has been published, distributed or challenged.

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We can review proposed campaign materials and help identify potential legal issues early, giving your team a clearer understanding of what may need to change, what should be supported by evidence and where additional permissions or protections may be required.

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Have a campaign about to launch?

 

Let's make sure the legal side is ready to go. Book a call.

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