Brand Collaborations

A good brand collaboration can introduce a business to new customers, create new products and generate entirely new commercial opportunities.​

​

But when two brands come together, questions around intellectual property ownership, licensing, approvals, revenue, marketing, exclusivity and reputation need to be addressed from the outset.

​

EL Creative Counsel helps brands structure and negotiate collaboration agreements that clearly establish who is doing what, who owns what and how the commercial opportunity will work.

​

What we can help with:

​

• Brand collaboration agreements

• Co-branded product launches

• Joint marketing campaigns

• Strategic brand partnerships

• Cross-promotional arrangements

• Intellectual property licensing

• Revenue-sharing arrangements

• Product development collaborations

• Approval and brand usage rights

• Exclusivity arrangements

• Content and marketing rights

• Exit and termination provisions

​

Who owns the intellectual property?

​

One of the most important questions in any collaboration is what happens to the intellectual property created during the relationship.

​

A collaboration may involve existing trade marks, new artwork, product designs, photographs, campaign content, packaging, music, characters or other creative assets. Without clear contractual arrangements, ownership and future use can become difficult to determine.

​

We help businesses establish clear rights from the beginning so the collaboration can grow without creating unnecessary disputes later.

​

Good collaborations need more than a good idea. They need clear commercial foundations.

​

Have a collaboration in mind?

​

Let's turn the idea into a deal that works for everyone. Book a call.

​