Using someone else's creative work? Make sure you have the right to use it.

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Photography, artwork, video, music, illustrations, written content and other creative material can all be protected by intellectual property rights. Finding an image online or receiving content from a third party does not necessarily mean you have permission to use it commercially.

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EL Creative Counsel can help businesses, brands, agencies and creative teams understand the copyright and image rights involved in using third-party content and assess whether the proposed use is properly authorised.

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We can help with:

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• Photography and image clearances

• Copyright permissions

• Artwork and illustrations

• Video and film footage

• Written and editorial content

• User-generated content

• Website and social media content

• Advertising and campaign materials

• Commercial content licensing

• Copyright ownership

• Assignments and licences

• Usage restrictions

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The permission you have may not cover the use you want

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A common issue with third-party content is assuming that permission to use something automatically covers every possible use.

The licence may be limited by platform, territory, duration, purpose or audience. Content supplied for one purpose may not automatically be available for advertising, merchandise, paid media or wider commercial use.

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We help you understand what rights you need, what permissions have actually been granted and whether additional clearance may be required.

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Clear the rights before you publish

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Addressing rights issues before content goes live can help avoid takedowns, disputes, unexpected licensing costs and disruption to a campaign.

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Not sure whether you have permission to use that image, video or creative asset?

 

 Book a call and talk to us before you publish.