Endorsement Arrangements

A strong endorsement can give a product credibility, reach and personality.

 

But putting a public figure, athlete, creator or other talent behind a brand also creates legal and reputational considerations.

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EL Creative Counsel advises businesses on endorsement arrangements designed to clearly define the relationship between the brand and the talent.

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We can assist with:

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• Celebrity endorsement agreements

• Athlete endorsements

• Brand ambassador agreements

• Creator endorsements

• Talent partnerships

• Product endorsement arrangements

• Image and likeness rights

• Content creation

• Social media obligations

• Exclusivity

• Category restrictions

• Approval rights

• Usage periods

• Fees and performance obligations

• Reputation and morality provisions

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Protecting both sides

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An endorsement agreement should establish how the talent's name, image, likeness and content can be used and for how long.

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It should also address what happens if circumstances change — including reputational issues, competing endorsements, missed deliverables or a change in the commercial strategy.

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A successful endorsement should create value for the brand without creating unnecessary uncertainty.

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Putting a personality behind your brand?

 

Let's make sure the agreement works as hard as the endorsement. Book a call.