Influencer and creator campaigns can be a powerful way to connect brands with audiences — but a successful campaign needs more than a creative brief and a fee.

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The agreement between a brand and an influencer can determine what content is created, who owns it, how it can be used, where it can appear, how long it can be used and what happens if the relationship changes.

EL Creative Counsel can assist brands, agencies, creators and businesses with influencer marketing agreements and the legal considerations surrounding creator campaigns.

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We can help with

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• Influencer and creator agreements

• Content ownership

• Usage and licensing rights

• Image and likeness rights

• Approval processes

• Exclusivity

• Campaign deliverables

• Payment and remuneration

• Content duration and platforms

• Advertising disclosures

• Intellectual property

• Confidentiality

• Termination arrangements

 

Don't just agree on the post — agree on the rights

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One of the most important questions in an influencer campaign is what happens to the content after it has been created.

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Can the brand repost it? Use it in paid advertising? Put it on its website? Use it in-store? Continue using it after the campaign ends? Can the influencer work with a competitor?
 

These details can have significant commercial consequences, particularly when content performs well and the brand wants to use it beyond the original campaign.

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We help turn those expectations into clear contractual arrangements so everyone understands what has been agreed.

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Engaging an influencer or creator for your next campaign?

 

Let's make sure the agreement protects your brand and the value of the content you're investing in. Book a call today.