Influencer & Talent Agreements

Influencer marketing and creator partnerships have become an important part of how brands communicate with consumers.

​

But a simple social media post can involve contractual issues around content ownership, usage rights, advertising disclosures, exclusivity, approvals, payment, intellectual property and reputation.

​

EL Creative Counsel helps brands and businesses structure influencer and talent agreements that clearly establish expectations before content goes live.

​

We can help with:

​

• Influencer agreements

• Content creator agreements

• Ambassador arrangements

• Talent agreements

• Social media campaigns

• Content creation agreements

• Usage and licensing rights

• Paid media rights

• Content approval provisions

• Exclusivity

• Deliverables and deadlines

• Advertising disclosure requirements

• Cancellation and termination rights

• Reputation and brand-safety provisions

​

Who owns the content?

​

One of the most commonly overlooked issues is the difference between paying someone to create content and actually having the right to use that content.

​

A campaign may need rights to repost content organically, use it in paid advertising, place it on a website, include it in retail material or continue using it after the influencer relationship ends.

​

Those rights should be clearly documented.

​

The right creator agreement can protect both the campaign and the commercial value behind it.

​

Engaging talent for your next campaign?

​

Let's Book a call to make sure the agreement protects your brand and your investment.

​