IP Licensing

​Your intellectual property can be more than something you protect — it can become a valuable source of revenue and growth.

​

We help businesses, brands and creators commercialise intellectual property through carefully structured licensing arrangements. From determining what rights can be licensed to establishing the commercial terms around their use, we help ensure your IP remains appropriately protected while creating opportunities to generate value.

​

We can advise on ownership, permitted use, territory, duration, exclusivity, approvals, sublicensing, royalties and other key licensing terms, helping you strike the right balance between commercial opportunity and control.

​

EL Creative Counsel helps businesses, brands and creators structure IP licensing arrangements that protect ownership while creating commercially useful opportunities.

​

We advise on:

​

• Trade mark licences

• Copyright licences

• Brand licences

• Content licences

• Character licences

• Creative IP

• Music and entertainment rights

• Exclusive licences

• Non-exclusive licences

• Territory restrictions

• Usage restrictions

• Royalty arrangements

• Approval rights

​

The distinction between a licence and an assignment is particularly important. A licence generally permits use of IP while ownership remains with the rights holder; an assignment transfers ownership.

​

Have valuable IP sitting on the sidelines?

 

Book a call and let's explore how you could put it to work.​