Licensing Agreements

​A good licensing deal can turn intellectual property into a powerful commercial opportunity. The wrong one can tie up your rights, limit your future options and create problems long after the agreement is signed.

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We prepare, review and negotiate licensing agreements for brands, businesses, creators and rights holders, helping you understand exactly what rights are being granted, to whom, for how long and on what terms.

 

We look beyond the legal wording to consider the commercial outcome — including territory, exclusivity, approvals, royalties, minimum guarantees, intellectual property ownership and what happens when the relationship ends.

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Whether you're licensing a brand, creative property, product, character, music or other intellectual property, we can help structure an arrangement that protects your interests while giving the opportunity room to grow.

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We can assist with:

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• Inbound licensing agreements

• Outbound licensing agreements

• Brand licensing

• Copyright licensing

• Trade mark licensing

• Character licensing

• Content licensing

• Product licensing

• Music licensing

• Territory and channel restrictions

• Royalty structures

• Minimum guarantees

• Quality control

• Termination provisions

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License your IP with clarity, control and commercial purpose.

 

Have a licensing opportunity on the table?

 

Before you sign away valuable rights, Book a call with Emma or the EL Creative Counsel team.

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