Help your team understand how licensing works — and what to look for before agreeing to a deal.

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Licensing can create significant commercial opportunities, allowing businesses to use brands, intellectual property, content, products and creative assets in new ways.

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But licensing arrangements can also involve important decisions around ownership, exclusivity, territory, duration, royalties, approvals, permitted use and control.

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EL Creative Counsel provides practical licensing training for commercial, marketing, brand, entertainment and business teams, helping participants understand the fundamentals and recognise the terms that can have significant commercial consequences.

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Training can cover

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• How licensing works

• IP licensing

• Brand licensing

• Copyright licensing

• Exclusive and non-exclusive rights

• Territory and duration

• Royalties and revenue

• Minimum guarantees

• Approvals and quality control

• Permitted use

• Sublicensing

• Termination

• Common licensing risks

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Understand the deal before you sign it

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A licensing agreement can look straightforward while containing provisions that significantly affect how intellectual property can be used or commercialised.

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Training helps your team understand the questions they should be asking before a deal progresses and recognise when an arrangement needs specialist legal review.

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The focus is on practical commercial understanding — helping your team see how the legal terms connect to the opportunity they're trying to pursue.

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Working with licensing arrangements regularly?

 

Let's give your team the tools to understand the deal before they commit to it.