Merchandising Agreements

From characters and entertainment properties to brands, artwork and creative concepts, the right merchandising deal can turn IP into an entirely new revenue stream.

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We assist with arrangements involving merchandise, consumer products and other commercial applications of intellectual property, helping rights holders and businesses understand the legal and commercial terms behind the opportunity.

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Whether the underlying IP is a brand, character, artwork, entertainment property or other creative asset, the agreement needs to clearly define what the licensee can create, manufacture, market and sell.

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We can help with:

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• Merchandise licences

• Character merchandise

• Entertainment merchandising

• Apparel

• Consumer products

• Product development

• Royalties

• Minimum guarantees

• Product approvals

• Quality standards

• Retail channels

• E-commerce rights

• Territory

• Exclusivity

• Sell-off periods

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The commercial opportunity can be significant, but so can the risks of losing control over how intellectual property appears in the marketplace.

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Got a merchandising opportunity?

 

Let's make sure the deal protects the value of what you've created.  Book a call today.