Merchandising

Merchandising can turn an existing brand, character, creative property or audience into a new commercial revenue stream.​

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From clothing and accessories to toys, homewares, stationery and consumer products, merchandising arrangements can involve valuable intellectual property and complex commercial relationships.

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EL Creative Counsel advises businesses, brands, creators and rights owners on the legal arrangements required to commercialise intellectual property through merchandise.

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We can assist with:

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• Merchandise licensing agreements

• Brand licensing

• Character licensing

• Product development agreements

• Royalty arrangements

• Minimum guarantees

• Territory and channel restrictions

• Product approval rights

• Quality-control provisions

• Packaging and marketing approvals

• Online and retail distribution rights

• Intellectual property ownership

• Termination and sell-off provisions

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Protecting the brand while expanding it

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Merchandising gives consumers another way to interact with a brand. That means the quality, design and positioning of the merchandise can directly affect the reputation of the underlying IP.

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A well-structured merchandising agreement should establish how intellectual property can be used, what products can be created, where they can be sold, how they are marketed and what happens if the relationship ends.

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Turn intellectual property into products without losing control of the brand behind it.

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Thinking beyond the original idea?

 

Let's explore where your intellectual property could go next. Book a call.

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