That song you love may not be cleared for your campaign.

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Music can be one of the most powerful elements of an advertising campaign — but using a track commercially can involve multiple rights, permissions and rights holders.

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The fact that a song is available on a streaming service, has been purchased or is being used casually online does not necessarily mean it is cleared for use in advertising.

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EL Creative Counsel can help brands, agencies and production companies understand the music licensing and rights clearance requirements associated with advertising campaigns.

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We can help you navigate:

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• Music licensing

• Synchronisation rights

• Master use rights

• Publishing rights

• Sound recording rights

• Artist and performer considerations

• Advertising and branded content use

• Social media and digital campaigns

• Television and film use

• Territory and duration

• Licensing restrictions

• Commercial usage rights

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One track can involve multiple rights

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Using an existing recording in an advertisement can require consideration of both the underlying musical composition and the particular sound recording. Different rights may be controlled by different parties, and the permissions required can depend on exactly how and where the music will be used.

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We help you understand those distinctions and assess whether the proposed licence actually covers your campaign — including the platforms, territory, duration and commercial purpose of the use.

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Get the clearance right before launch

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Music rights can become particularly important when a campaign moves from organic social content into paid advertising, television, streaming or broader commercial use.

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Planning to use music in your next campaign?

 

Let's make sure the rights are properly cleared before the campaign goes live. Book a call today.