Music can make a campaign. Understanding the rights can help make sure you can actually use it.

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Music rights can be confusing, particularly when a team is working across advertising, social media, film, television, branded content or other commercial projects.

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A track may involve different rights, rights holders and permissions depending on how it is being used. What works for one platform or purpose may not necessarily cover another.

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EL Creative Counsel provides practical music rights training for marketing, creative, production and commercial teams, helping people understand the basics and recognise when specialist advice or clearance is required.

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Training can cover

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• Copyright in music

• Musical compositions

• Sound recordings

• Synchronisation rights

• Master use rights

• Publishing rights

• Music licensing

• Advertising and branded content

• Social media use

• Film and television

• Music rights clearances

• Common music licensing mistakes

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Know what you're actually clearing

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One of the biggest challenges with music is understanding that there may be more than one set of rights involved.

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Training can help your team ask the right questions before selecting a track, commissioning content or launching a campaign — potentially saving time and avoiding problems later.

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We focus on practical scenarios your team is likely to encounter, helping turn a complicated area of law into something people can confidently apply in their day-to-day work.

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Does your team regularly work with music?

 

Let's give them the confidence to understand the rights before they press play.