Promotions and competitions can generate excitement, encourage engagement and help brands connect with customers — but the mechanics of a promotion need to be supported by an appropriate legal framework.

 

Whether you're running a giveaway, trade promotion, competition, prize promotion or other consumer-facing campaign, there can be important considerations around eligibility, entry requirements, prizes, judging, terms and conditions, privacy and the way the promotion is advertised.

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EL Creative Counsel can assist businesses, brands and agencies with the legal framework surrounding promotional campaigns, helping you identify the key requirements and structure the promotion clearly.

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We can help with:

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• Competition terms and conditions

• Giveaways and promotional campaigns

• Prize promotions

• Entry mechanics

• Eligibility requirements

• Prize descriptions

• Winner selection and notification

• Promotional disclaimers

• Consumer law considerations

• Privacy considerations

• Campaign rules and restrictions

• Review of promotional materials

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Make the promotion clear for everyone

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Good promotional terms should do more than protect the business. They should make it clear to participants how the promotion works, what they need to do, what they could win and what happens once the promotion ends.

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We help translate the proposed campaign mechanics into clear terms and conditions and identify legal considerations that should be addressed before the promotion launches.

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Planning your next promotion?

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The earlier the legal framework is considered, the easier it is to build the campaign around it rather than having to change the mechanics later.

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Planning a competition, giveaway or promotional campaign?

 

Book a call and let's make sure the rules are clear before you launch.