Rights Clearances

Planning to use someone else's image, music, footage, artwork, brand or creative content? Get the rights right before you launch.

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Using third-party content can create significant legal and commercial risks if the necessary permissions haven't been properly obtained. A licence that covers one use may not cover another, and obtaining permission from one rights holder doesn't necessarily mean you've cleared all the rights you need.

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We can help identify what rights may be required, who needs to provide permission and whether the permissions or licences you've obtained actually cover your intended use. This can include photography, music, video, film and television footage, artwork, written content, brands, talent and other intellectual property.

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Whether you're developing an advertising campaign, launching a product, creating content or using existing creative material in a new way, we can help you clear the rights with confidence and reduce the risk of expensive problems later.

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EL Creative Counsel provides practical rights clearance advice to help identify and address these issues before they become expensive problems.

 

We can assist with:

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• Copyright clearances

• Music clearances

• Image licensing

• Talent releases

• Location releases

• Third-party trade marks

• Archival material

• Advertising content

• Film and television clearances

• Social media content

• Marketing campaigns

• Product packaging

• Content licensing

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Rights depend on how you intend to use them. A piece of content may be cleared for one use but not another. Territory, duration, media, audience, paid advertising, broadcast, digital use and future reuse can all affect the rights required.

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We help clients understand the difference between having an asset and having the legal right to use it for the intended purpose.

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Clear the rights early. Create with confidence.

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Not sure if you've cleared everything you need?

 

Before you publish, launch or broadcast, Book a call.