Sponsorship Agreements

Sponsorship arrangements can create valuable opportunities for brands to connect with audiences, events, talent, organisations and communities.

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But sponsorship is more than placing a logo on an event banner. The agreement needs to establish exactly what the sponsor receives and what the sponsored party is required to deliver.

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EL Creative Counsel helps businesses negotiate sponsorship agreements that align the legal arrangements with the commercial objectives.

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Sponsorship matters can include:

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• Event sponsorship

• Sports sponsorship

• Entertainment sponsorship

• Talent sponsorship

• Brand partnerships

• Media sponsorship

• In-kind sponsorship

• Promotional rights

• Hospitality rights

• Branding and signage

• Content and social media rights

• Exclusivity

• Category protection

• Deliverables and reporting

• Termination rights

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Making sponsorship commercially meaningful

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A sponsorship agreement should clearly identify the rights being purchased rather than relying on broad promises about “exposure”.

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We help clients consider the practical commercial value of the arrangement, including promotional opportunities, content rights, branding, exclusivity, hospitality and use of intellectual property.

 

Make sure your sponsorship agreement delivers more than exposure — make sure it delivers clearly defined rights.

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Got a sponsorship opportunity on the table?

 

Let's make sure you know exactly what you're getting — and what you're committing to. Book a call.

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