Talent, Artist & Performer Agreements

Creative projects depend on people — artists, actors, musicians, presenters, performers, creators and other talent.

Whether someone is appearing on screen, performing on stage, recording music, creating content or representing a brand, the agreement needs to clearly establish what they are being engaged to do and how their work, identity and intellectual property can be used.

EL Creative Counsel provides practical legal advice on agreements with talent and creative professionals across entertainment, media, advertising and commercial projects.

We can assist with:

Artist agreements
Actor agreements
Performer agreements
Musician agreements
Talent agreements
Presenter agreements
Creator agreements
Influencer agreements
Ambassador agreements
Image and likeness rights
Content creation agreements
Usage rights
Exclusivity
Fees and royalties
Credit provisions
Approval rights
Reputation provisions

Talent agreements

An effective talent agreement should do more than establish a fee.

It can address the scope of the engagement, deliverables, intellectual property, image and likeness, usage rights, exclusivity, approvals, publicity, credit and what happens if the relationship ends.

We help clients identify the issues that matter to the particular project and document them clearly.

Image, name & likeness

A person's name, image, likeness, voice and other personal attributes can have significant commercial value.

The rights required may vary depending on whether talent is appearing in advertising, film, television, music, digital content, merchandise or another commercial context.

We help businesses understand and document the rights they require.

Creators & influencers

Creator and influencer arrangements often combine entertainment, advertising, intellectual property and commercial considerations.

A campaign may involve content creation, social media publication, paid advertising, licensing, exclusivity and ongoing usage rights.

We help brands and creators establish clear expectations around each of these areas.

Protecting both sides

Clear agreements do not need to undermine creative relationships. In fact, establishing expectations early can give both the talent and the business greater confidence about how the relationship will operate.

Make the creative relationship clear from the beginning, so everyone knows what they are agreeing to.

Got a Talent, Artist & Performer Agreement deal you're negotiating?

Bring it to us before you agree to the terms. Book a call.